It’s possible that my kids spend an ill-advised amount of time on YouTube.
Thankfully, my boys — 8 and 13 years old — are particularly open about what they watch. In fact, most of the time, they want me to watch with them and I find that I enjoy the vlogs and reaction videos just as much as they do.
With a marketing perspective as well as a mother’s, I’m able to appreciate the different techniques and storylines in these videos they watch and the celebrities they follow. Exposure to my kids viewing habits — as well as the habits of their friends and peers — helps me understand what their generation is attracted to and influenced by.
So when Forbes asked for opinions on how brands can market on YouTube to attract the Gen Z audience, I didn’t hesitate to share my thoughts. Read my advice for brands on Forbes: 12 Tips To Help Your YouTube Marketing Quickly Click With Generation Z.
While you’re at it, subscribe to JeyFrog’s channel on YouTube.
I constantly read advice articles and hear that in order to be a leader, a person cannot also be a doer. I disagree.
Part of what makes a strong leader is their ability to get things done. Without having the mindset of a doer, a person can’t lead others properly.
Read more about what I have to say about this in my article on Forbes: It’s Time to Squash the Leader vs. Doer Mindset.
When I first agreed to bring my son and his friend to VidCon, I never thought that my experience would help me get an article in Forbes published.
I started to write an email to my company to tell them about some of the things I learned while I was at the event, and realized that the email was just so long. That’s when I decided that I may as well formalize it a bit, and give it a go for Forbes.
If you’d like to take a look at my thoughts on VidCon from the perspective of an attendee, take a look at the article, entitled “Four Key Takeaways from VidCon.”
And if you have nothing to do, check out my son’s YouTube video of Logan Paul getting mobbed at VidCon.
I’ve read in several places that feeling like an impostor is sometimes a good thing. In the 2015 New York Times article Learning to Deal With the Impostor Syndrome, Carl Richards credits Pauline Clance and Suzanne Imes for the coining and describing “impostor syndrome” as a common feeling from people that “are highly motivated to achieve.”
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