Processes, Productivity and Perpetual Change

Forbes recently quoted me in their article on communications processes for faster business growth and productivity. I’m honored to say that my tip was listed first.

What did I have to say about how to remain productive? Constantly review and optimize.

With each client program, I always have a timeline or plan that itemizes each action and milestone. My team continually reviews and optimizes with each program so that we can take insights from previous work and apply them to the next. Process is something that is continuously evolving; sticking to the same routine each time prevents growth.

Read what else communications professionals have to say on the topic in Forbes: 14 Ways To Document Communications Processes For Faster, Easier Growth

Reaching Tweens and Teens through YouTube

JeyFrog channel on YouTube

It’s possible that my kids spend an ill-advised amount of time on YouTube.

Thankfully, my boys — 8 and 13 years old — are particularly open about what they watch. In fact, most of the time, they want me to watch with them and I find that I enjoy the vlogs and reaction videos just as much as they do.

With a marketing perspective as well as a mother’s, I’m able to appreciate the different techniques and storylines in these videos they watch and the celebrities they follow. Exposure to my kids viewing habits — as well as the habits of their friends and peers — helps me understand what their generation is attracted to and influenced by.

So when Forbes asked for opinions on how brands can market on YouTube to attract the Gen Z audience, I didn’t hesitate to share my thoughts. Read my advice for brands on Forbes: 12 Tips To Help Your YouTube Marketing Quickly Click With Generation Z.

While you’re at it, subscribe to JeyFrog’s channel on YouTube.